Supporting Voices – An Education Project

Today, we’re proud to show our support for the Voices Education Project.

Here’s what it’s all about:

Through the Voices Education Project, we provide films, curricula, books, photo exhibits, web-based self-publishing and information resources, hands-on training for teachers – and a methodology of conflict resolution – that will help young people understand the roots of conflict, confront the pain and fear at the heart of conflict, and help to rebuild healthy human communities.

Our “Power of Words” video is currently being featured on the Voices Education Project website as part of “Words and Violence” to address bullying on an individual and global scale. Its mission is “to create a more humane narrative on the planet.”

Hop on over to their website now to show your support and see how the “Power of Words” is being used in the curriculum and how you can get involved. As if you needed any more incentive, Alicia Keys just joined the project, too!

If you want to share your experience with the Voices project please get in touch.

Don’t forget you can follow Purplefeather on Facebook and Twitter.

See you soon!

I Can Do It!

Part of the Power of Words ethos is taking care of the Mind, Body and Spirit to improve your life.

In September, Andrea will be speaking at Hay House’s I Can Do It! – dubbed The Greatest Mind, Body and Spirit Event in the World.

This life-changing opportunity takes place in Glasgow, Scotland on September 15th and 16th, and followed by two events in London on September 22nd and 23rd. To book your spot, visit the Hay House website.

If you’re looking for a warm-up, you can pre-order Change Your Words, Change Your World from Hay House now.

We hope to see you there!

TED Ads Worth Sharing – Vote for Power of Words

TED Ads Worth Spreading is TED’s initiative to recognise and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

The Power of Words was recently nominated for TED’s Ads Worth Sharing initiative.

Focusing on ads that people want to see and share, the initiative allows you to vote for your favourite sharable ads via YouTube. Winners are announced at the TED2012 Conference in Long Beach, California, and are honoured on the YouTube homepage. We’d be honoured if you would help The Power of Words make it there.

To vote for The Power of Words, all you have to do is visit the TED Ads Worth Spreading YouTube page and cast your vote for The Power of Words. You can vote once per day, and it’s easy to share with your social networks using the buttons below the video.

What are you waiting for? Click and cast your vote now!

Change Your Words, Change Your World

It has been an incredibly busy year.

The Power of Words video has livened things up here at Purple Feather, and it’s almost time for Andrea’s book on the same topic to hit book stores.

Here’s what the publisher, Hay House, has to say about Change Your Words, Change Your World:

We use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care if we wish to attract love, happiness and success.

With honesty and warmth, Andrea Gardner shares her own ups and downs on her journey to changing her words and her world, and provides the inspiration and tools that you need to find your own true purpose and transform your life to match your dreams. From attracting prosperity and improving your relationships, to finding your true purpose and serving the world, Andrea touches on a wide variety of themes, and helps you laugh at your failings with love, and then pick yourself up and carry on to the wonderful life that you truly deserve. This is a light and entertaining read, but it contains a very powerful message that may very well change your world for good.

The official publication date is Monday 2nd April.

You can secure your copy now by pre-ordering on Amazon. Have you ordered yours yet?

The True Power of Words

Hello, Happy New Year!

It’s been quite a year for us here at Purple Feather. In April, our Power of Words video went viral, and things haven’t slowed down since then.

The Power of Words now has over 12.5 million views on YouTube.

As the short film promises, its power has radically changed Purple Feather. We’re finally back and getting up to speed with an upcoming new website and more short films on how you can Change Your Words, Change Your World.

Now we’re back up and running you can follow us on Twitter, Facebook, and YouTube.

You can also subscribe here for regular updates on the goings on, and check out the homepage at Purple Feather for more information on our services.

Web Copywriting Tips – Tip #10

Tip 10 – Update Content Regularly

Your website needs regular attention if it is to become your 24-hour salesperson. Updating content at least once a week (preferably 2 or 3 times) will keep your customers and the search engines interested. Google indexes web pages according to how often the content is refreshed.

This doesn’t have to mean a complete overhaul – sometimes a few tweaks will do the trick. If you have a blog or news section, add optimised articles as often as you can. If you proactively submit these as press releases too, bloggers and journalists will start to build ‘link juice’ for you… another way to improve your search engine rankings.

Thanks for reading

We hope these tips will help you construct compelling, original website content. If you don’t have the time or inclination to do this yourself, or need some help with your online marketing strategy, please contact Purplefeather on 0141 202 0637 or email hello@purplefeather.co.uk

Web Copywriting Tips – Tip #9

Tip 9 – Say Something New

Until a few years ago, British retailers Marks & Spencer were known for selling good quality knickers and slightly conservative clothes! We also knew they sold rather expensive food, though not many people could afford to buy it unless they were shopping for a special occasion. The TV ad changed all that.

Suddenly, it wasn’t just expensive chocolate pudding, it was ‘Marks and Spencer’s twice-baked melt-in-the-middle chocolate pudding, lovingly prepared from the finest fair trade cocoa beans etc etc,’ accompanied by saliva-inducing images. Once we’d all finished dribbling, a large number of us must have started planning how quickly we could get our hands on this heaven-sent nectar, regardless of the cost. Sales increased by 288% and the ads inspired a raft of copycat sales techniques.

What I’m trying to illustrate is the benefit of USPs. Marks and Spencer had always sold high quality food. What changed was the way they started telling people about it. The adverts appealed on multi-sensory levels. Simple attractive visuals, a softly spoken commentary and timely scheduling brought premium food to our attention whilst its environmental credentials appealed to our conscience.

Give some thought to your Unique Selling Points. What makes your product/service different from other suppliers in your market? Is it your delivery promise, your after-sales care or your 20 years of experience? Or is it the fact that every one of your tennis racquets is personally tested by a tennis pro before it leaves the factory?

Whatever sets your business apart from the crowd, make sure you tell people about it on your website. Make it honest and fun, then back it up with a guarantee and a customer testimonial. These are the trust-building techniques that will ensure your customers remember you and keep coming back. Free stuff works too…