Category Archives: Branding

Why Resisting Change Makes It Painful

We each have up to 50,000 thoughts every day and – perhaps more surprisingly – 98% of those are the same thoughts we had yesterday. We tend to resist the thought of change and that’s why it seems so difficult. Whether we fear what it will mean and what impact it will have on our neatly ordered lives, our first thought is usually to RUN away from it, far, far away.

Yet change is a crucial part of achieving your goals. If you lack the ability to adapt and grow, you’re hurting yourself.  When you’re not challenging your brain enough, you can involuntarily cause negative unconscious thoughts. Don’t get me wrong – change can sometimes be painful or at the very least uncomfortable. When I faced bankruptcy and homelessness in my early 30s it certainly wasn’t a state I relished. And of course sometimes circumstances are thrust upon us and we just have to do our best. But with the benefit of hindsight, I’d needed to alter my course for some time and when I lost everything it gave me a chance to rethink my future. We ended up living in a castle, swanning about like millionaires so it can’t have been all bad! The lesson learned here was that eventually when the avoidance of change catches up with you and your comfort zone is no longer comfortable, the pain of NOT changing becomes greater than the pain of changing.

Accepting change can be done easily if you welcome it and take small steps every day. That way the brain can process what is happening at a reasonable rate without being overwhelmed so you’re less likely to back out and run from it. If your goal is to make a huge change, split it up into smaller chunks and then do those one at a time. Small success leads to more success.

You might fear change because of failures you’ve had in the past. That’s understandable but won’t move you forward. It’s time to CHANGE your old story and the way you think about ‘failure’ and turn it into a learning experience. I can help you do that. Know that everything happens for a reason, and one misstep doesn’t mean the dance is over. Like the saying goes “fall down nine times, stand up ten.”

There are times when you don’t even realize you need to change course or you aren’t convinced that change is what’s best. Look at it this way, the world changes constantly and it’s your choice whether or not to embrace and evolve with it. In my experience it’s often best to make the first move!

Changing your ‘story about how things are for you can enlighten your life in unimaginable ways. Doors will open that you may have thought were permanently closed and the experiences you will have and the valuable lessons you will learn will bring tremendous satisfaction to your mind and soul.

If you’re worried about change and need some valuable step-by-step advice on how to ease your vision or business into a new future, I’m here to help. For this month only I’m offering One-on-One Coaching that will show you the way to bring your brand back to life. Places are filling up fast so be quick 🙂

With Love,

Andrea Sig

 

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Upcoming Events

‘Dragon Boat Festival’– Speaking Event on June 28th, 2015

FREE ENTRANCE & CHANCE TO WIN AN iPad. On Sunday, June 28th 2015, our school invites you to our Dragon Boat Festival at Moordown Community Centre 21 Coronation Ave., Bournemouth BH9 1TW from 1.15pm to 5.00pm.

The Dragon Boat Festival, also often known as the Tuen Ng or Duanwu Festival, is a traditional and statutory Holiday originating in China. The festival is best known for its dragon-boat races, especially in the southern provinces where there are many rivers and lakes. Typically, these are boats paddled by a team of up to 20 paddlers with a drummer and steersman. The boats have a carved dragon as the head and tail of the boat.

If you’re going to be in Bournemouth, I invite you to come join in the FUN of the festival along with me! I’m their guest speaker.

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Filed under Branding, Change Your Words Change Your World, Events, One-On-One Coaching

Human nature. What’s it got to do with your marketing?

Volkswagen Commercial Vehicles hit the nail on the head with their recent marketing campaign. They’ve realised that it’s in our nature to enjoy a good story. They’ve seen it’s natural for us to connect with people rather than faceless brands, and that we’re drawn to those who value the same things as us. So it’s no surprise that their new story-centred, customer focussed campaign is a big hit. They’ve told the real life story of Andy, director of AB Flooring and owner of a VW Transporter vehicle, indispensable to the day to day running of his business.

What would you be more drawn to? An ad explaining all about the features and top quality of a VW Transporter? Or the genuine story of someone just like you, whose life has been made all the easier by his trusty VW?

Storytelling and authenticity are two things we emphasise in our training sessions. You ALL have a story inside you and we help you to tell it in the most effective way. A well-structured website will take your audience through a journey, first engaging them to read on and ultimately inspiring action. Storytelling will turn your website into your top sales person, in a way that is authentic and true to your values. And hey presto! If you’re communicating your values through your web copy, you ‘ll attract your IDEAL clients in a jiffy.

On our upcoming WordPowered Masterclass, you’ll learn how to write authentic, engaging copy that inspires your ideal customers to act (whether that is buying your products, supporting your cause or simply getting in touch).
In October, our Director Andrea trained with a client in New Jersey who was launching a fabulous website that provides educational resources.  After their last session he said that Andrea had ‘blown his mind’ and that he had been on the phone to his colleague for 3 hours discussing all their new ideas and how to put them into action! Could that be you this month?

Join Andrea on the 14th November for the first in the series of a three part online masterclass, where she’ll be sharing her tried and tested techniques for writing engaging web copy. The masterclass is made up of two group sessions where Andrea will set you up with the copywriting skills and insider knowledge you need to write compelling copy. The third session is a one-to-one where you will work together to get to the heart of your message and tell your story.

To bring your online marketing to life, email Alex at hello@purplefeather.co.uk and get in quick for the next WordPowered Masterclass. It’s the last one of the year and they sell out fast, so grab the opportunity with both hands!

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Supercalafragalisticexpialadoshus

We’ve just been having a tea break in the office and talking about made-up words. It started when I told Andrea that elephants are called ‘slebies’ in my family because for some unknown reason, my two year old brother named them as such. 16 years down the line – nothing’s changed! While it might make us seem a bit mad, it’s a nice feeling to be part of a secret club, all bound together by a word that is totally unique to us.

It made me think – maybe he was on to something? Maybe my two year old brother was a branding genius? You see, by creating a community around your brand, with a strong sense of shared and unique identity, you are laying the foundations for a loyal following of brand ‘fans’. They identify with your values and feel like they are a special part of your ‘family’. Just think of Justin Bieber and his adoring Beliebers and you’ll see how powerful a dictionary and a touch of artistic licence can be!

So have a ponder. How can you use the power of words (but not as we know them) to make your brand an integral part of your audience’s identity?

If you’d like to know more about how we can help you with your core message and brand communications, email Alex at hello@purplefeather.co.uk

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