Category Archives: Online Masterclass

Human nature. What’s it got to do with your marketing?

Volkswagen Commercial Vehicles hit the nail on the head with their recent marketing campaign. They’ve realised that it’s in our nature to enjoy a good story. They’ve seen it’s natural for us to connect with people rather than faceless brands, and that we’re drawn to those who value the same things as us. So it’s no surprise that their new story-centred, customer focussed campaign is a big hit. They’ve told the real life story of Andy, director of AB Flooring and owner of a VW Transporter vehicle, indispensable to the day to day running of his business.

What would you be more drawn to? An ad explaining all about the features and top quality of a VW Transporter? Or the genuine story of someone just like you, whose life has been made all the easier by his trusty VW?

Storytelling and authenticity are two things we emphasise in our training sessions. You ALL have a story inside you and we help you to tell it in the most effective way. A well-structured website will take your audience through a journey, first engaging them to read on and ultimately inspiring action. Storytelling will turn your website into your top sales person, in a way that is authentic and true to your values. And hey presto! If you’re communicating your values through your web copy, you ‘ll attract your IDEAL clients in a jiffy.

On our upcoming WordPowered Masterclass, you’ll learn how to write authentic, engaging copy that inspires your ideal customers to act (whether that is buying your products, supporting your cause or simply getting in touch).
In October, our Director Andrea trained with a client in New Jersey who was launching a fabulous website that provides educational resources.  After their last session he said that Andrea had ‘blown his mind’ and that he had been on the phone to his colleague for 3 hours discussing all their new ideas and how to put them into action! Could that be you this month?

Join Andrea on the 14th November for the first in the series of a three part online masterclass, where she’ll be sharing her tried and tested techniques for writing engaging web copy. The masterclass is made up of two group sessions where Andrea will set you up with the copywriting skills and insider knowledge you need to write compelling copy. The third session is a one-to-one where you will work together to get to the heart of your message and tell your story.

To bring your online marketing to life, email Alex at hello@purplefeather.co.uk and get in quick for the next WordPowered Masterclass. It’s the last one of the year and they sell out fast, so grab the opportunity with both hands!

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Filed under Branding, Online Masterclass

How To Get Lightning Results With Your Web Copy

Yesterday there was a mighty thunder storm in Glasgow (well, by UK standards anyway). As darkness descended on Wellington Street, the heavens opened and boy did it rain! With each new clap of thunder or bolt of lightning, Andrew and I ran to the window. Each time, nothing much had changed. It was still dark, wet and deserted. The seagull on the roof of the building opposite was still sitting there, looking foolishly nonchalant. Yet with each BOOM we were still compelled to vacate our seats and press our faces up against the window, surveying the scene. Then people started whooping in the street – Flash! “Woohoo!” BANG! “Yeheaah!”  And I thought ‘Wouldn’t it be amazing if your web copy could evoke such a strong and immediate reaction?’

Here’s how:

Kick off with a punchy headline to grab attention, just like that first clap of thunder. Then work through the copy cracking open people’s existing perceptions and objections, giving them a new energy. Bring your readers into the present, painting a picture of their new and improved life. Keep the energy high, mixing up your sentence lengths. Try not to create any sentences with over 16 words – you lose impact and momentum. This energy needs to take the reader right through to the end, so make each subheading as loud as the last. No one runs to the window for a distant rumble.

Top it off with a dynamic call to action strong enough to convert. ‘Click here to buy’ just doesn’t cut it I’m afraid!

“Life isn’t about waiting for the storm to pass; it’s about learning to dance in the rain.”

If you’re struggling to connect with your ideal clients, we can help you find your voice and transform your business. Learn to get lightning results with your web copy on our WordPowered Masterclass.

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Filed under Online Masterclass, Powering Conversion - Top Tips

Is this the man who makes the most comfortable shoes in the world?

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Now we’ve all heard of (and perhaps coveted) a tailored suit. But what about engaging your own personal shoemaker? Enter Alan Raddon, an immensely talented craftsman. Alan is passionate about the design, quality and health benefits of his hand-made Shandals. Individually produced to suit the exact measurements and colour preferences of the client, Shandals provide the ultimate comfort when it comes to footwear – and they look pretty funky too. Alan has gathered cupboards-full of glowing testimonials since he started making Shandals. One happy customer described them as “Truly shoes that make your feet smile”. Another customer’s feet were smiling so much he told Alan, “I only take my Shandals off to go to bed.”

Despite all these accolades, Alan’s website wasn’t performing. The traffic was low and conversions even lower.

Here we had a classic example of the difficulty a craftsman faces in balancing promotion and production. That’s where Purplefeather comes in. However much love and care you put into your craft, your website won’t generate sales unless you optimise your copy for customers and search engines.

With our WordPowered Masterclass, we showed Alan how. We guided him through the secrets of copywriting success, and helped him to delve into the mind of his ideal client. For instance, we looked at what key terms customers would search with if they were looking for comfortable shoes, rather than what Alan would use. At the end of the course, we had taken the pain out of web copywriting for Alan and brainstormed taglines, headlines and copy ideas for Alan to take away.

We can’t wait to see what Alan produces. If his web copy is as intriguing as his shoes, then we’re in for a treat!

If you too are a talented artisan with a great product, but feel like running away and hiding when it comes to marketing yourself online, it’s OK, Purplefeather can help! 

Join our WordPowered Masterclass and we’ll help you tackle your web copy head on. Once you have learned the techniques of writing successful copy and engaging with your audience, we’ll work with you on applying your new skills to your own website.

Email hello@purplefeather.co.uk for a course programme and booking details.

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Filed under Case Study, Online Masterclass

I Can Do It!

Last Saturday, Andrea spoke at Hay House UK’s event I Can Do It!

We’d like to say a huge thank you to everyone who attended the event, as well as everyone who came along to the signing of Change Your Words, Change Your World.

It was wonderful connecting with you all and we hope to meet more of you at the next one!

Photos from the event are available on the Purplefeather Facebook page – take a look.

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Filed under Change Your Words Change Your World, Events, Online Masterclass

Top 3 Ways to Make Your Message Stand Out

Have you only begun to scratch the surface of your potential? Are you struggling, but determined, to bridge the gap between your aspirations and your real life experience?

Coaching business strategist Karen Footman has put together School for Heroines – an impressive live online masterclass – starting next week!
As part of School for Heroines, Andrea will be hosting her own webinar.
This free event is being delivered by top coaches & ‘real world’ business women like Purplefeather’s Andrea Gardner, and you are invited to take part!
Join in Andrea’s Master Class: 
Change Your Words: Change Your World
How to Distill Your Message & Communicate it
on Tuesday 18th September 12.30pm BST
We’ll be covering:
  1. The top three ways to make your message stand out
  2. Know what to watch out for & learn how to stop sabotaging yourself
  3. Strategies that will change your results by changing your words today
  4. Plus: a live Q & A – your chance to have your questions answered!
Find out more now by clicking here: http://schoolforheroines.com/websummit

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Filed under Online Masterclass

Purplefeather Writing for the Web: Online Masterclass

Purplefeather created one of the most popular viral YouTube videos of all time – we’re experts at helping you get your message right.

Starting next week we’ll be running an online WordPowered Masterclass, split into 3 powerful sessions and delivered in 3 weekly instalments. These popular courses are delivered by Purplefeather’s experienced web training EXPERTS and will equip you with the tools you need to write optimised web copy that gets quantifiable results.

The start date for the next online course is Wednesday 19th September and we’re offering a 50% DISCOUNT off the normal price of £300 if you reserve your place this week.

So that’s truly amazing value – 3 sessions for £150!

You’ll learn about:-

  • Optimisation: How to write content that’s as appealing for search engines as it is for people.
  • Distilling the Message: Getting to the heart of your brand and learning to write ‘hot’ headlines and compelling calls to action.
  • Makeover Workshop: Hands-on interactive session where you can get practical help and feedback, working with your own content.

The online course runs for 3 weeks, with an hour-long session each week (6-7pm UK time). And if you’re pushed for time, you can listen to the recordings at your leisure. All you need is a phone and internet connection.

Register NOW for one of our few remaining places by emailing hello@purplefeather.co.uk

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Filed under Online Masterclass