A Special Greeting of Thanksgiving!


“Gratitude is the inward feeling of kindness received. Thankfulness is the natural impulse to express that feeling. Thanksgiving is the following of that impulse.” ~Henry Van Dyke

Here at PurpleFeather, we want to send you a special greeting of Thanksgiving to express to you our sincere appreciation for your confidence and loyalty. We are deeply thankful and extend to you our best wishes for a happy and healthy Thanksgiving Day! Also, keep your eyes on your inbox for a special offer coming your way very soon.

Warmest wishes,

Andrea Gardner & Team at PurpleFeather


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Is Self-Sabotage keeping you trapped and feeling unhappy?

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None of us live a “perfect” life. Life is not meant to be perfect; it has it’s extreme highs and the lowest lows all on its own. We don’t need any internal help. There are times, though, that we tell ourselves we aren’t good enough, there is no way WE can do THAT, it’s impossible, no way. Why would we do that to ourselves when we spend so much energy fighting off these same remarks from the world? Self-sabotage is something so many of us have become accustomed to that we’ve grown numb against the pain.

On your daily walks, meditations, or coaching sessions you should cleanse yourself from these internal self-sabotaging ideas. We are creations that can do so much good for the world that we need to push away the negative, harmful ideas away from us and spread only good, hope, love and kindness. That is not to say that these thoughts won’t creep in from time to time even with the most diligent practice, but the more you practice the easier it will be to look into your own reflection standing tall feeling powerful and in control of your life.

I have created a FREE Video Training on the 3 symptoms of Self-Sabotage that are keeping you trapped and unhappy. Come on over and sign up now and get your Video Training or schedule a FREE Strategy Session with me. Visit: http://www.andreagardner.co.uk/.

You deserve to be happy, healthy, and loved by you first and foremost. Let me help you along your journey to becoming the best possible you that you can become. You deserve it!

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Exercise your Mind and Body

Purple FeatherIt is summertime! What a lovely time for engaging in outdoor activities. Now is the time, to meet those exercising goals you have been aiming to get done for months. It is time to get your body toned and moving.

Of course, there are other exercises that you can engage in each and every day. Do not forget about your mind. It is a very important muscle to attend to. It should be stimulated just as much as any other part of your anatomy.

In order to do so, get some exercises rolling. Replace your tread mills, stair climbers and dumbbells with a computer or even good, old fashioned paper and pen (or go one step further with an inked, feathered pen.) Your written words will be the actual exercise.

Now, stop and ponder, for a moment, about what story you have been waiting to tell. Whatever it might be, it is worth telling and sharing. All words are extremely powerful and truly make a difference. You words might inspire someone else.

Make sure you do this every day for at least fifteen minutes or try to aim for a page a day. Believe it or not, by the end of the year, you will have something extraordinary right in front of your very eyes.

So basically, no matter what, be sure to set time aside. Communication is the main key to unlocking your mind and your voice. Never forget that…

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3 Realistic Steps to a Happy Ending

Some of the best stories are those that have never been told.


‘One day I’m going to…’ or ‘When I retire there’ll be enough time to…’

We all tell ourselves stories most of the time. They give us a handle on our world. One of my current favourites is: ‘When I’m fit enough I’ll be able to beat my husband at tennis.’ I’m recovering from an abdominal operation which makes walking to the end of the driveway a challenge. So even this sounds like an impossible dream right now. But it’s how I keep myself motivated to walk for 5 minutes extra every day.

And that’s a good thing while it remains an achievable goal which I’m gently committed to.

But what happens when the dream becomes pure fantasy and gets stored just out of reach on an inner shelf, alongside all the other dusty ‘if onlys’? It will soon start to take up valuable energy and taunt me into a vague sense of dissatisfaction.

The common thread that runs through these types of stories is the word ‘enough’. And it’s a word we tend to play fast and loose with. ‘When I get enough time, space, money, love, exercise…’ Whatever the commodity it feels like there’s not enough of it in the here and now.

And that’s sad. Because ‘enough’ is not a word that can ever be defined by a dictionary or even another person. It’s a quantity or quality that we need to determine ourselves.

Unless we change our relationship with the concept of enough we’ll keep pushing it out there ahead of us into never-never land.

So how do you rewrite the story you’re telling yourself and give it a happy ending?

I’ll be covering this topic in much more depth in a workshop I’ll be hosting at the Mind Body Spirit Festival in London’s Earl’s Court next Sunday, 25th May and I’d love to see you there. But if you can’t make it, here’s the summary:

1. Decide there is already enough of whatever it is you feel you’re lacking. You’re a child of the Universe! There will always be enough time, money, love and opportunity once you fully commit to something. But it will only ‘magically’ happen once you commit to it.

2. Take one step at a time. You’ve no doubt heard this before but breaking your happy ending into bite size chunks really helps avoid overwhelm. The steps can be as small as you like – remember you’re the storyteller.

When I was writing my first book, Change Your Words, Change Your World  I would imagine my first book signing in vivid detail. I’d tune into the excitement and energy around the event and picture queues of smiling people holding my book. Then I’d look backwards in time from that end point and ask my mind to describe all the necessary steps I’d taken to get there. Like finding an agent, a publisher, an editor. Writing a blurb. Creating an overall structure for the book and each chapter. And finally I would think about how many words I could realistically commit to writing every day. When you do this, start really small – even 100 words a day soon mounts up – because you can always scale up if you need to. The important thing is to make it easy on yourself.

3. Be your own best friend. Every time you hit a deadline/lifeline, throw a private party! Do a little victory dance in your living room. Give yourself a high five or a hug. Reward your genius with something that makes you happy. Appreciate and express thanks for all the ways in which you have – and are – enough. Within a very short time you’ll start to notice that the extra time, money, love and opportunities magically become available to you.

And that’s it. Three easy steps towards a happy ending. Thanks for staying with me and I hope it helps! As always I’d love to hear your stories…

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Click HERE for more info about the Mind Body Spirit Festival!

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Once upon a crime…

Mind Body Spirit Wellbeing Festival 2014

Have you ever noticed how excited your mind gets when it’s making up stories?

So far my morning routine has yielded a handful of potentially good monologues:-

1. A ghost story. Why Daisy dog seems to like nothing barking at nothing at all. Obviously my kitchen is haunted.
2. A whodunit. How on earth did a plastic finger end up in my washing machine? (Still no clues)
3. A new invention. Solve the local litter problem by making Coke cans super-sticky. That way they can’t get thrown in hedges unless the culprit is prepared to draw attention to themselves by doing some weird hand-shaking dance along the pavement.

Our minds are so creative 🙂

I’ll be looking at the stories we tell ourselves and exploring ways to harness their potential and create a life you love in my upcoming workshop at the MindBodySpirit festival in London on May 25th. Join me there if you can make it:  http://bit.ly/1loC5qv

Otherwise I’d love to hear how creative your inner storyteller’s been today.

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Hot Sassy Copy in 10 Easy Steps

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It’s Valentine’s, the most romantic day of the year.

And my mother’s words echo down the corridor of time.

‘Andrea, remember, you never get a second chance to make a first impression.’

First dates, job interviews, speeches… I’ve fluffed them all.

Because I used to be painfully shy. So shy in fact that I used to hide behind a big floppy fringe that covered most of my spotty face. It was the curtain between me and the world.

And now I bound around the world like a happy puppy, giving speeches and workshops to audiences everywhere.

What caused this transformation?

I learned about the power of words and how to communicate my most traffic-stopping points of difference in a few short sentences.

And now you can learn it too.

Your website is just like a first date. You’ve got less than 20 seconds to make that first impression.

What will you say? How will you leave people feeling? Will they stick around?

I am committed to helping you seduce your audience with hot copy. So I’ve squeezed everything I’ve learned about fast marketing in the past 20 years into our brand new home study training program ‘The Power of Words: 10 Easy Steps to Spellbinding Web Content’.

If you’ve enjoyed our free training video and are still flummoxed by how to get your message out there easily and professionally, you’re gonna LOVE this.

And because it’s ‘spread the love’ season, the first 50 people to order the course will get a FREE copy of my book ‘Change Your Words, Change Your World’.

Come on out of hiding. It’s time to make an impression 🙂

With love,


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Bridging the Past and Future – How You Can Help


Imagine how challenging your life would be if your parents had been snatched away from you at the tender age of 4. How difficult it would be to achieve your dream of becoming a doctor. Or how unloved and vulnerable you would feel if your family had thrown you out to face life on the streets aged 91, with nothing but the clothes on your back.

It’s stories like these that inspired Indian humanitarian Joshua Godfrey to create OrphansFamily, a social enterprise and permaculture orphanage that brings together young orphaned girls and destitute elderly widows in a sustainable family environment.

OrphansFamily offers a home, stability and true sense of belonging to young and old, helping them to rebuild their lives. India has over 31 million orphaned children and 1 in 8 elderly women are isolated, starved and abused so there’s a lot of work to be done.

Here’s how you can help:  http://www.indiegogo.com/projects/orphansfamily

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Bring your copy to life


Marleen Oetzel of LnF Dog Rescue in Delaware has a very text-rich website. Just by making images more prominent in her marketing, she has been able to breathe energy into her campaign and save more doggy lives.

After all, who wouldn’t be won over by this little cutie?

Marleen is one of the most inspirational people we’ve ever met. She’s spent all her life (and most of her retirement fund) rescuing dogs who’ve been sentenced to horrific existences. Some of the stories she has to tell will make you weep. These dogs have been shot, starved, had limbs broken or been left to die.

Penny (pictured above) was left chained up without food or water for 3 weeks, having just given birth to 3 pups. She gnawed all her teeth down to the gums to try and save her babies but they all died in the dirt because she wasn’t able to reach them. Penny has thankfully since been adopted by a wonderful family. And thanks to Marleen’s work – and the internet – many of these abandoned dogs will find loving homes.

Marleen is struggling to continue her work without much-needed donations. We’re currently helping her improve her website and intend to support her as much as we can.

If you’d like to help Marleen save more lives this Christmas please visit http://www.lnfdogs.org and share this story with your friends.

Love and thanks


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Happy Thanksgiving



Thanksgiving is a time of the year where the power of words is more evident than ever. Yesterday morning I wasn’t in the best of moods. I was trying to work out a new plugin for our website, and not being the most technical minded, it was a frustrating process! I decided to have a break and check the hello@purplefeather email account. I saw a message entitled ‘An American Holiday’. Intrigued, I opened the email and what came next made a real difference to my day – it cheered me right up! Here’s what it said:

“Thanksgiving tomorrow 11-28  is an American holiday. We give thanks for many things, our blessings , our friends, our families, and the list goes on. One of the things I am thankful for is stumbling over Purplefeather. That one video [The Power of Words] changed the way I communicate with co workers, bosses and subordinates, I even talk with my kids ( young adults) differently, I may not be formally trained in your technique, but I have changed the words I use and it truly has changed the responses.

So as this is not one of your official holidays (I think), I invite you to share the intent  of this holiday with your family and friends tomorrow. May the good Lord watch over you and those you hold close to your heart. May you prosper in the coming year,  Happy Thanksgiving”

I hope this email has inspired you, as it did me, to take a moment and think about the people you are thankful for.

Pass it forward and give the gift of kind words today 🙂

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One man and his van


Yesterday I shared a blog post about VW and how they have harnessed the power of story in their marketing. Imagine my surprise when John (of John Cavill Gardens & Design), one of our loyal subscribers, got in touch to say that he was in fact one of VW’s featured real life stories! How cool is that?

Like the Purplefeather team, John is a big believer in the power of words. He’s been inspired both by our guidance (John reads all our blogs and has fun implementing our tips) and VW’s campaign to take his web content to the next level, embracing storytelling as a central part of his online marketing. John’s top tip for creating compelling copy is, “always tweaking and having fun with my website content, always looking for opportunities and remaining forever positive in everything I do.” We think that’s great advice.

You’ll be able to see how John tells his story when his new website is launched. You can follow his journey on Facebook: www.facebook.com/johncavillgardens

Comment below and share with us how you embrace storytelling in your marketing. 


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