Once upon a crime…

Mind Body Spirit Wellbeing Festival 2014

Have you ever noticed how excited your mind gets when it’s making up stories?

So far my morning routine has yielded a handful of potentially good monologues:-

1. A ghost story. Why Daisy dog seems to like nothing barking at nothing at all. Obviously my kitchen is haunted.
2. A whodunit. How on earth did a plastic finger end up in my washing machine? (Still no clues)
3. A new invention. Solve the local litter problem by making Coke cans super-sticky. That way they can’t get thrown in hedges unless the culprit is prepared to draw attention to themselves by doing some weird hand-shaking dance along the pavement.

Our minds are so creative 🙂

I’ll be looking at the stories we tell ourselves and exploring ways to harness their potential and create a life you love in my upcoming workshop at the MindBodySpirit festival in London on May 25th. Join me there if you can make it:  http://bit.ly/1loC5qv

Otherwise I’d love to hear how creative your inner storyteller’s been today.

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Hot Sassy Copy in 10 Easy Steps

red balloon

It’s Valentine’s, the most romantic day of the year.

And my mother’s words echo down the corridor of time.

‘Andrea, remember, you never get a second chance to make a first impression.’

First dates, job interviews, speeches… I’ve fluffed them all.

Because I used to be painfully shy. So shy in fact that I used to hide behind a big floppy fringe that covered most of my spotty face. It was the curtain between me and the world.

And now I bound around the world like a happy puppy, giving speeches and workshops to audiences everywhere.

What caused this transformation?

I learned about the power of words and how to communicate my most traffic-stopping points of difference in a few short sentences.

And now you can learn it too.

Your website is just like a first date. You’ve got less than 20 seconds to make that first impression.

What will you say? How will you leave people feeling? Will they stick around?

I am committed to helping you seduce your audience with hot copy. So I’ve squeezed everything I’ve learned about fast marketing in the past 20 years into our brand new home study training program ‘The Power of Words: 10 Easy Steps to Spellbinding Web Content’.

If you’ve enjoyed our free training video and are still flummoxed by how to get your message out there easily and professionally, you’re gonna LOVE this.

And because it’s ‘spread the love’ season, the first 50 people to order the course will get a FREE copy of my book ‘Change Your Words, Change Your World’.

Come on out of hiding. It’s time to make an impression 🙂

With love,


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Bridging the Past and Future – How You Can Help


Imagine how challenging your life would be if your parents had been snatched away from you at the tender age of 4. How difficult it would be to achieve your dream of becoming a doctor. Or how unloved and vulnerable you would feel if your family had thrown you out to face life on the streets aged 91, with nothing but the clothes on your back.

It’s stories like these that inspired Indian humanitarian Joshua Godfrey to create OrphansFamily, a social enterprise and permaculture orphanage that brings together young orphaned girls and destitute elderly widows in a sustainable family environment.

OrphansFamily offers a home, stability and true sense of belonging to young and old, helping them to rebuild their lives. India has over 31 million orphaned children and 1 in 8 elderly women are isolated, starved and abused so there’s a lot of work to be done.

Here’s how you can help:  http://www.indiegogo.com/projects/orphansfamily

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Bring your copy to life


Marleen Oetzel of LnF Dog Rescue in Delaware has a very text-rich website. Just by making images more prominent in her marketing, she has been able to breathe energy into her campaign and save more doggy lives.

After all, who wouldn’t be won over by this little cutie?

Marleen is one of the most inspirational people we’ve ever met. She’s spent all her life (and most of her retirement fund) rescuing dogs who’ve been sentenced to horrific existences. Some of the stories she has to tell will make you weep. These dogs have been shot, starved, had limbs broken or been left to die.

Penny (pictured above) was left chained up without food or water for 3 weeks, having just given birth to 3 pups. She gnawed all her teeth down to the gums to try and save her babies but they all died in the dirt because she wasn’t able to reach them. Penny has thankfully since been adopted by a wonderful family. And thanks to Marleen’s work – and the internet – many of these abandoned dogs will find loving homes.

Marleen is struggling to continue her work without much-needed donations. We’re currently helping her improve her website and intend to support her as much as we can.

If you’d like to help Marleen save more lives this Christmas please visit http://www.lnfdogs.org and share this story with your friends.

Love and thanks


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Happy Thanksgiving



Thanksgiving is a time of the year where the power of words is more evident than ever. Yesterday morning I wasn’t in the best of moods. I was trying to work out a new plugin for our website, and not being the most technical minded, it was a frustrating process! I decided to have a break and check the hello@purplefeather email account. I saw a message entitled ‘An American Holiday’. Intrigued, I opened the email and what came next made a real difference to my day – it cheered me right up! Here’s what it said:

“Thanksgiving tomorrow 11-28  is an American holiday. We give thanks for many things, our blessings , our friends, our families, and the list goes on. One of the things I am thankful for is stumbling over Purplefeather. That one video [The Power of Words] changed the way I communicate with co workers, bosses and subordinates, I even talk with my kids ( young adults) differently, I may not be formally trained in your technique, but I have changed the words I use and it truly has changed the responses.

So as this is not one of your official holidays (I think), I invite you to share the intent  of this holiday with your family and friends tomorrow. May the good Lord watch over you and those you hold close to your heart. May you prosper in the coming year,  Happy Thanksgiving”

I hope this email has inspired you, as it did me, to take a moment and think about the people you are thankful for.

Pass it forward and give the gift of kind words today 🙂

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One man and his van


Yesterday I shared a blog post about VW and how they have harnessed the power of story in their marketing. Imagine my surprise when John (of John Cavill Gardens & Design), one of our loyal subscribers, got in touch to say that he was in fact one of VW’s featured real life stories! How cool is that?

Like the Purplefeather team, John is a big believer in the power of words. He’s been inspired both by our guidance (John reads all our blogs and has fun implementing our tips) and VW’s campaign to take his web content to the next level, embracing storytelling as a central part of his online marketing. John’s top tip for creating compelling copy is, “always tweaking and having fun with my website content, always looking for opportunities and remaining forever positive in everything I do.” We think that’s great advice.

You’ll be able to see how John tells his story when his new website is launched. You can follow his journey on Facebook: www.facebook.com/johncavillgardens

Comment below and share with us how you embrace storytelling in your marketing. 


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Human nature. What’s it got to do with your marketing?

Volkswagen Commercial Vehicles hit the nail on the head with their recent marketing campaign. They’ve realised that it’s in our nature to enjoy a good story. They’ve seen it’s natural for us to connect with people rather than faceless brands, and that we’re drawn to those who value the same things as us. So it’s no surprise that their new story-centred, customer focussed campaign is a big hit. They’ve told the real life story of Andy, director of AB Flooring and owner of a VW Transporter vehicle, indispensable to the day to day running of his business.

What would you be more drawn to? An ad explaining all about the features and top quality of a VW Transporter? Or the genuine story of someone just like you, whose life has been made all the easier by his trusty VW?

Storytelling and authenticity are two things we emphasise in our training sessions. You ALL have a story inside you and we help you to tell it in the most effective way. A well-structured website will take your audience through a journey, first engaging them to read on and ultimately inspiring action. Storytelling will turn your website into your top sales person, in a way that is authentic and true to your values. And hey presto! If you’re communicating your values through your web copy, you ‘ll attract your IDEAL clients in a jiffy.

On our upcoming WordPowered Masterclass, you’ll learn how to write authentic, engaging copy that inspires your ideal customers to act (whether that is buying your products, supporting your cause or simply getting in touch).
In October, our Director Andrea trained with a client in New Jersey who was launching a fabulous website that provides educational resources.  After their last session he said that Andrea had ‘blown his mind’ and that he had been on the phone to his colleague for 3 hours discussing all their new ideas and how to put them into action! Could that be you this month?

Join Andrea on the 14th November for the first in the series of a three part online masterclass, where she’ll be sharing her tried and tested techniques for writing engaging web copy. The masterclass is made up of two group sessions where Andrea will set you up with the copywriting skills and insider knowledge you need to write compelling copy. The third session is a one-to-one where you will work together to get to the heart of your message and tell your story.

To bring your online marketing to life, email Alex at hello@purplefeather.co.uk and get in quick for the next WordPowered Masterclass. It’s the last one of the year and they sell out fast, so grab the opportunity with both hands!

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