Tag Archives: brand storytelling

Copywriting

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Finding the exact words to tell a company’s story isn’t as easy as you may think and the copywriters who manage to do it successfully deserve a round of applause.

Visiting websites with bad copywriting can be cringeworthy as well as just plain boring!  Never-ending stories without a real ending, purpose statements, uninteresting paragraphs on product descriptions and yawning lists of statistics are a few other reasons you will ‘X’ out of a poorly-written website.

Website owners know that people who visit their sites want to see eye catching pages that grab their attention at the first glimpse.  The pages need to have captivating images and language to keep you wanting more from them. Unfortunately, only a handful of websites out there know how to effectively do this. Companies struggling with copywriting can learn a lot from intelligent copywriters. Below are a couple firms who deliver clever copywriting.

EAT 24 is known for their clever blog posts – I think their copy needs to be recognized too, as they are right on track with it.  Their homepage has these funny catchy phrase slider ads:

Do Dinner

Find Out

Funny copy which clearly describes their product.  If you think their smarts stop here, think again. It’s also on their job description tab, email subscription call-to-action and on their meta descriptions too.  They are doing everything in their power to make sure they are reaching all targeted areas.

You us

Eat24

HipChat takes more of an innovative approach to copywriting.  They wanted to provide companies and teams a chat service that was built for them and around them.  It is entertaining but still explains what their software does and how it will help you now and in the long run.  Love the banner on their home page:

hipchat

Those were good right? Now take a look at a few examples of bad copywriting. There are many companies out there that don’t know how to effectively write copy and they should really take notes from the ones above. Or get some training.

I found this site Blinkee and they offer blinking and glow in the dark products.  They have a black background and their wording is all in neon colors (to stand out). They’ve listed images to show their products and every picture is blinking and the images are too small. This site setup is very distracting and painful to look at with way too much going on. They need to focus on the selling aspect of their products more, not the flashing and blinking that their products do. With this setup I just want to hit the “X” button right away and close this site out.

Blinkee

I ran into this site Lingscars and just had to laugh at the whole set up. My eyes are criss crossed from the design they have going on here. Honestly, what were they thinking? They have flashing, blinking and moving images going on all over the page. The background has bright colors and in a paisley design. A crazy gimmick song plays when you first enter the page. Their purpose is to lease a car, but with all the other stuff they have going on, you totally miss the concept you’re too busy looking at the picture of him, odd ads and videos. So much for what they are actually trying to do, which is lease their cars, as I just want to remove this image from my mind!

lingscars

Bottom line, your copy shouldn’t take itself too seriously. To appeal to your customer, your web copy should be interesting while representing your brand in a witty or unique way.

Andrea Sig

 

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How Authentic Are Your Words?

Have you ever wondered what your words were really saying?  I know I’ve had my fair share of times when I’ve wondered how authentic I’m being.  Your words are power and they can change your world if you know how to connect with them. I learned how to surrender and the impossible suddenly became possible!  Ready to know what your words are saying?

It’s been a whirlwind of excitement around here!  I’m thrilled to share the video interview I did with Becky Walsh from Heal Your Life.  We talked about my video, ‘The Power of Words’ and how grace can be a part of our lives to bring things forward that we never thought possible; to open doors we thought were closed forever; and to embrace the best parts of human nature that we sometimes feel the need to hide.

We talked about recognizing the inner child within us all that carries around the burdens of society and the life events that hold us back and stop us from following our bliss.

 

 

In my book, Change Your Words, Change Your World, I’ll take you through how YOU can rewrite the path you’re on and change the script of your life.  There’s a power in your words that has yet to be tapped into and I can help you connect with the creative force of your words to evoke a rich, original and authentic life.

What does success mean to you?  What does a serene life mean to you?  Are you ready to Change Your Words to Change your World?

The moment I realized I was living by somebody else’s definition of success was such a huge eye opener.  I had what most consider a ‘successful career’ with all the bells and whistles yet I didn’t like who I was.  Thus begins the journey to discover my true, authentic self by following my heart, going within and listening to my own internal conversation; the words I had ignored or dismissed until then; the words I needed to hear.

After surrendering to grace and letting it carry me, change began to come forth through inspiration and goals that previously seemed out of reach were now reachable.  Taking the leap, surrendering to grace and embracing the raw power that fuels our words brings about the beautiful change in our worlds and lives.

What are your words saying?  Are your goals in reach?  Do you like who you are? Are you listening?  If you’ve answered ‘no’ to these questions, then it’s time for you to surrender!  Let me help you Change your Words so you can Change Your World!

All my Best!

Andrea

 

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Human nature. What’s it got to do with your marketing?

Volkswagen Commercial Vehicles hit the nail on the head with their recent marketing campaign. They’ve realised that it’s in our nature to enjoy a good story. They’ve seen it’s natural for us to connect with people rather than faceless brands, and that we’re drawn to those who value the same things as us. So it’s no surprise that their new story-centred, customer focussed campaign is a big hit. They’ve told the real life story of Andy, director of AB Flooring and owner of a VW Transporter vehicle, indispensable to the day to day running of his business.

What would you be more drawn to? An ad explaining all about the features and top quality of a VW Transporter? Or the genuine story of someone just like you, whose life has been made all the easier by his trusty VW?

Storytelling and authenticity are two things we emphasise in our training sessions. You ALL have a story inside you and we help you to tell it in the most effective way. A well-structured website will take your audience through a journey, first engaging them to read on and ultimately inspiring action. Storytelling will turn your website into your top sales person, in a way that is authentic and true to your values. And hey presto! If you’re communicating your values through your web copy, you ‘ll attract your IDEAL clients in a jiffy.

On our upcoming WordPowered Masterclass, you’ll learn how to write authentic, engaging copy that inspires your ideal customers to act (whether that is buying your products, supporting your cause or simply getting in touch).
In October, our Director Andrea trained with a client in New Jersey who was launching a fabulous website that provides educational resources.  After their last session he said that Andrea had ‘blown his mind’ and that he had been on the phone to his colleague for 3 hours discussing all their new ideas and how to put them into action! Could that be you this month?

Join Andrea on the 14th November for the first in the series of a three part online masterclass, where she’ll be sharing her tried and tested techniques for writing engaging web copy. The masterclass is made up of two group sessions where Andrea will set you up with the copywriting skills and insider knowledge you need to write compelling copy. The third session is a one-to-one where you will work together to get to the heart of your message and tell your story.

To bring your online marketing to life, email Alex at hello@purplefeather.co.uk and get in quick for the next WordPowered Masterclass. It’s the last one of the year and they sell out fast, so grab the opportunity with both hands!

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Brand Storytelling

 

January is drawing to a close (how did it pass so quickly?), and with that comes National Storytelling Week. Organised by the Society for Storytelling and beginning tomorrow (26th January), it aims to promote what they describe as ‘the oldest art form in the world’.

It might be old, but by no means is it dated. In fact, we believe that storytelling is more relevant than ever. . .

Businesses tell stories because people remember them, and it’s a way of identifying emotionally with your customers.

Take the new Microsoft Internet Explorer ad. Aimed at the child of the 90s, the ad takes ‘Generation Y’ on a nostalgic trip down memory lane. Bowl hair cuts, check. Light up trainers, check. Cassette players and floppy disks, most certainly CHECK. The ad tells the story of its audience, and cleverly draws parallels with its own journey using the tagline “you grew up, so did we.”  The association between the viewer’s journey and the brand helps to create an emotional connection with the audience – an audience they are trying to win back from competitors Firefox and Google Chrome.

Will they do it? Only time will tell . . . but they’re going the right way about it.

Email hello@purplefeather.co.uk to find out how we can help you tell your brand story 

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