Tag Archives: online content

Copywriting

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Finding the exact words to tell a company’s story isn’t as easy as you may think and the copywriters who manage to do it successfully deserve a round of applause.

Visiting websites with bad copywriting can be cringeworthy as well as just plain boring!  Never-ending stories without a real ending, purpose statements, uninteresting paragraphs on product descriptions and yawning lists of statistics are a few other reasons you will ‘X’ out of a poorly-written website.

Website owners know that people who visit their sites want to see eye catching pages that grab their attention at the first glimpse.  The pages need to have captivating images and language to keep you wanting more from them. Unfortunately, only a handful of websites out there know how to effectively do this. Companies struggling with copywriting can learn a lot from intelligent copywriters. Below are a couple firms who deliver clever copywriting.

EAT 24 is known for their clever blog posts – I think their copy needs to be recognized too, as they are right on track with it.  Their homepage has these funny catchy phrase slider ads:

Do Dinner

Find Out

Funny copy which clearly describes their product.  If you think their smarts stop here, think again. It’s also on their job description tab, email subscription call-to-action and on their meta descriptions too.  They are doing everything in their power to make sure they are reaching all targeted areas.

You us

Eat24

HipChat takes more of an innovative approach to copywriting.  They wanted to provide companies and teams a chat service that was built for them and around them.  It is entertaining but still explains what their software does and how it will help you now and in the long run.  Love the banner on their home page:

hipchat

Those were good right? Now take a look at a few examples of bad copywriting. There are many companies out there that don’t know how to effectively write copy and they should really take notes from the ones above. Or get some training.

I found this site Blinkee and they offer blinking and glow in the dark products.  They have a black background and their wording is all in neon colors (to stand out). They’ve listed images to show their products and every picture is blinking and the images are too small. This site setup is very distracting and painful to look at with way too much going on. They need to focus on the selling aspect of their products more, not the flashing and blinking that their products do. With this setup I just want to hit the “X” button right away and close this site out.

Blinkee

I ran into this site Lingscars and just had to laugh at the whole set up. My eyes are criss crossed from the design they have going on here. Honestly, what were they thinking? They have flashing, blinking and moving images going on all over the page. The background has bright colors and in a paisley design. A crazy gimmick song plays when you first enter the page. Their purpose is to lease a car, but with all the other stuff they have going on, you totally miss the concept you’re too busy looking at the picture of him, odd ads and videos. So much for what they are actually trying to do, which is lease their cars, as I just want to remove this image from my mind!

lingscars

Bottom line, your copy shouldn’t take itself too seriously. To appeal to your customer, your web copy should be interesting while representing your brand in a witty or unique way.

Andrea Sig

 

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Get your Mind Working for You

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When it’s time to get up and get moving for the day, it’s not just your body that needs to wake up, but your mind too. The mind is a crucial part of who we are. It’s super-powerful and has unlimited potential. It’s your portal to the future and when it’s on your side you can create and do anything you desire, just by tapping into how it was designed to work.

By keeping your mind sharp and fresh it will improve your attitude.  Provide you the proper means of figuring out a tough situation more effectively and make wiser choices.  Even with the keenest of minds, you can’t remember everything, so don’t beat yourself up when you forget something.  It happens to us all at one time or another!

Your mind loves to solve problems so give it a positive problem to solve.  By asking it to seek out memories from your past where you felt really loved you will shift your filter from fear to love which has the added benefit of bringing the emotions back to life in your body.  Taking this first step will help you gain control of your mind so you can turn your life around.

Make the change today and start getting your mind working for you.  Bring those dreams you have to life, make them happen.  When you’re in control you have the power.  If you don’t control your mind, it will toddle off on its own path and as you know, nothing good can come from that.  As George Bernard Shaw says, “Those who cannot change their minds cannot change anything.”

If you’ve lost a grasp on where you want your life or business to be heading, and you’re worried you’re falling deeper into the hole, don’t fret – I can help you refocus and get back some control. There’s no need to lose out on your dreams and the life you want to live.

This is the last month I’ll be offering you this deal on my One-on-One Coaching.  I will show you how to regain your confidence and live the life you were born to lead.  Places always fill up quickly so book now to save your spot!

With Love,

Andrea Sig

 

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Filed under Change Your Words Change Your World, One-On-One Coaching

Why Resisting Change Makes It Painful

We each have up to 50,000 thoughts every day and – perhaps more surprisingly – 98% of those are the same thoughts we had yesterday. We tend to resist the thought of change and that’s why it seems so difficult. Whether we fear what it will mean and what impact it will have on our neatly ordered lives, our first thought is usually to RUN away from it, far, far away.

Yet change is a crucial part of achieving your goals. If you lack the ability to adapt and grow, you’re hurting yourself.  When you’re not challenging your brain enough, you can involuntarily cause negative unconscious thoughts. Don’t get me wrong – change can sometimes be painful or at the very least uncomfortable. When I faced bankruptcy and homelessness in my early 30s it certainly wasn’t a state I relished. And of course sometimes circumstances are thrust upon us and we just have to do our best. But with the benefit of hindsight, I’d needed to alter my course for some time and when I lost everything it gave me a chance to rethink my future. We ended up living in a castle, swanning about like millionaires so it can’t have been all bad! The lesson learned here was that eventually when the avoidance of change catches up with you and your comfort zone is no longer comfortable, the pain of NOT changing becomes greater than the pain of changing.

Accepting change can be done easily if you welcome it and take small steps every day. That way the brain can process what is happening at a reasonable rate without being overwhelmed so you’re less likely to back out and run from it. If your goal is to make a huge change, split it up into smaller chunks and then do those one at a time. Small success leads to more success.

You might fear change because of failures you’ve had in the past. That’s understandable but won’t move you forward. It’s time to CHANGE your old story and the way you think about ‘failure’ and turn it into a learning experience. I can help you do that. Know that everything happens for a reason, and one misstep doesn’t mean the dance is over. Like the saying goes “fall down nine times, stand up ten.”

There are times when you don’t even realize you need to change course or you aren’t convinced that change is what’s best. Look at it this way, the world changes constantly and it’s your choice whether or not to embrace and evolve with it. In my experience it’s often best to make the first move!

Changing your ‘story about how things are for you can enlighten your life in unimaginable ways. Doors will open that you may have thought were permanently closed and the experiences you will have and the valuable lessons you will learn will bring tremendous satisfaction to your mind and soul.

If you’re worried about change and need some valuable step-by-step advice on how to ease your vision or business into a new future, I’m here to help. For this month only I’m offering One-on-One Coaching that will show you the way to bring your brand back to life. Places are filling up fast so be quick 🙂

With Love,

Andrea Sig

 

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Upcoming Events

‘Dragon Boat Festival’– Speaking Event on June 28th, 2015

FREE ENTRANCE & CHANCE TO WIN AN iPad. On Sunday, June 28th 2015, our school invites you to our Dragon Boat Festival at Moordown Community Centre 21 Coronation Ave., Bournemouth BH9 1TW from 1.15pm to 5.00pm.

The Dragon Boat Festival, also often known as the Tuen Ng or Duanwu Festival, is a traditional and statutory Holiday originating in China. The festival is best known for its dragon-boat races, especially in the southern provinces where there are many rivers and lakes. Typically, these are boats paddled by a team of up to 20 paddlers with a drummer and steersman. The boats have a carved dragon as the head and tail of the boat.

If you’re going to be in Bournemouth, I invite you to come join in the FUN of the festival along with me! I’m their guest speaker.

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Filed under Branding, Change Your Words Change Your World, Events, One-On-One Coaching

SMOG!

Summer is right around the corner and what better way to get in sync with the season then to cut away the SMOG! That’s right, SMOG; Should, Must, Ought to, Got to. Every time we use one of these words (internally or externally) we put tremendous pressure on ourselves or the person we’re talking to. These words can do more harm than good to our unconscious mind. Whenever we ‘should’ ourselves, we are making ourselves wrong. So instead of saying “I should have exercised more” you can make the change to “I’ve decided to exercise more today” which allows your brain to respond calmly and creatively. 

Also, when using these words, what are we really saying? We are talking about things that we wish we were doing or we wish were happening, and not accepting reality. Those words are not encouraging enough to motivate anyone, so why continue down the path of “hopes” and “wishes” when you can easily shift down the path of “been there, done that” and “yes, I can”?

Understandably removing these words from our vocabulary can be difficult.  These are words we probably use every day. Here are some alternatives to help make the adjustment easier on your mind. Focus on the benefits! If there is something you think you should be doing more of or ought to be doing more of, remind yourself why you want to do this in the first place.  Accept reality. Once you do this you will realize you are capable of achieving your goals and will live a much happier life, without the SMOG.

Removing the SMOG from your vocabulary will take time and practice. Open up new possibilities with ‘can, could, choose to, am willing, have decided to (or not to), am considering’ and reap the rewards of a more empowered mindset.

Is SMOG fogging your business acumen? Do you feel like you’re losing potential custom to a newer more persuasive brand?  Is your message authentic and catchy enough? Learn how to harness the power of words to give it a BOOST with my one-on-one coaching!

Andrea

 

Upcoming Events

Dragon Boat Festival‘ – Speaking Event on June 28th, 2015

FREE ENTRANCE & CHANCE TO WIN AN iPAD.  On Sunday, June 28th 2015, our school invites you to our Dragon Boat Festival at Moordown Community Centre 21 Coronation Ave., Bournemouth BH9 1TW from 1.15pm to 5.00pm.

The Dragon Boat Festival, also often known as the Tuen Ng or Duanwu Festival, is a traditional and statutory Holiday originating in China.  The festival is best known for its dragon-boat races, especially in the southern provinces where there are many rivers and lakes.  Typically, these are boats paddled by a team of up to 20 paddlers with a drummer and steersman. The boats have a carved dragon as the head and tail of the boat.

If you’re going to be in Bournemouth, I invite you to come join in the FUN of the festival along with me!

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Filed under Change Your Words Change Your World, Events, One-On-One Coaching

Unconscious Mind

You’ve probably heard of the analogy where your unconscious mind is compared to an iceberg, with 90% of it submerged under the surface. The unconscious mind records everything you’ve ever thought or felt. So if it’s filled with destructive thoughts and feelings, your life could be the Titanic, just waiting to be sunk.  In the age of the Titanic though there were no helicopters that could lift you out of the wreckage. Today there is.

The brain is very powerful – you’d be surprised by how much control it has over us. Anyone who has ever felt anxious or depressed can confirm this. Unconscious thoughts that we’re not even aware of play a big role in our daily lives, impacting the choices that we make. Yet your unconscious mind has some interesting traits and by getting it to work with you instead of against you, you will be able to achieve much more out of life.

The unconscious mind will keep you on the straight and narrow path as long as you give it the right directions. In one of my previous blogs we discussed how the unconscious mind can’t process negatives like “don’t” or “can’t”. Negative thoughts come straight from your conscious mind and since you created it, you are the only one that can change it, and we all have the power to do so.

The power of positive thinking! Once you recognize there is a negative thought coming your way, acknowledge it and stop it in its tracks before it can affect your mood. Then replace it with a positive thought. If you keep up with this one simple task soon it will become habitual, and your unconscious mind will be able to relax and reprogram. Imagine that helicopter being full of positive thoughts, poised to save you from the destructive feelings that have been trying to drag you under.

You can achieve your goals. You can live the life you want. You can get exactly what you want, and it can be done in a less stressful and much happier way when the unconscious mind is on your side rooting for you!

Need some coaching to help you overcome your communication blocks? Click here to learn how to connect with conviction.

Andrea Sig

 

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Upcoming Events

Change Your Words, Change Your World’ – Workshop on May 30th

A one-day introductory workshop on how to shift from a fear-based reality to a joy-based one. If you need an excuse to get away for some ‘me’ time, this is it!

Workshop info (scroll down for the ‘Special Events’)

Places fill up quickly, email me andrea@purplefeather.co.uk or call me at 07779 481807 to save your spot!

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Filed under Change Your Words Change Your World, One-On-One Coaching, Uncategorized

DON’T Read This if You Want to Change

Did you know that the unconscious mind doesn’t recognize the word ‘don’t’? Every time you use it, your mind will skip it and go straight to the rest of your sentence. So when you say to your kids ‘Don’t run, you’ll fall over’, you’re actually giving them a command to run and fall, which makes it much more likely to happen. It might be more constructive to say ‘Run on the grass’ or ‘Watch where you’re going when you run.’ Think of the UK’s Drink Drive campaign ‘Don’t Drink and Drive.’ Surely it would make more sense to say ‘Stay Sober, Arrive Safe’?

Since your unconscious mind doesn’t process a negative, it’s important to be clear with the words you use, whether speaking to yourself or someone else. Instead of telling yourself what not to do, focus more on what to do. Think of new ways to phrase things by removing the negatives. I can’t think how many times I’ve been nervous in the past and repeatedly said to myself ‘Don’t mess this up’ then watched, horrified, as I did exactly that! If I’d known what I know now and concentrated instead on what I did want to happen, the result is likely to have been very different.

Making the transition to positive language and rephrasing how you speak to yourself and others will not only help your unconscious mind, but also your conscious mind! You’ll start thinking – and acting – more effectively. Where the head goes, your body follows.

Keen to know which words will specifically convert your web traffic into solid sales or enthusiastic inquiries? Take a look at my new coaching program.

Andrea Sig

 

XX

 

Upcoming Events

Change Your Words, Change Your World’ – Workshop on May 30th

A one-day introductory workshop on how to shift from a fear-based reality to a joy-based one. If you need an excuse to get away for some ‘me’ time, this is it!

Workshop info (scroll down for the ‘Special Events’)

Places fill up quickly, email me andrea@purplefeather.co.uk or call me at 07779 481807 to save your spot!

Leave a comment

Filed under Change Your Words Change Your World, Events, One-On-One Coaching, Uncategorized

There is no ‘Try’

How many of us are guilty of saying, “I’ll try?” I think we’ve all said this at one time or another. Now while the word ‘try’ is not completely negative like the words ‘no’ or ‘can’t’, saying you’ll try to do something is like setting yourself up for failure. You’re telling yourself that either you don’t believe in something or that you’re not committed to it. It’s a halfway attempt.

Trying gives you an easy way out. How far can you get if your mindset is to TRY to be successful? The great Yoda said it best, “Do or don’t. There is no try.” Don’t try to succeed, demand success! Don’t say you’re trying to be healthy, say I AM being healthy. Eliminating the word try from these statements has made them more like an affirmation – you’ve turned them into a positive and there’s no wiggle room for failure.

I demonstrate this with my coaching clients by asking them to try and pick up a book. They usually hesitate and then go ahead and pick up the book. When I shake my head they look confused. ‘I didn’t actually ask you to pick up the book, I asked you to try and pick up the book.’ Impossible isn’t it? Then the penny drops and they usually smile (or throw the book at me :)). I give them full permission to pull me up on ‘trying’ too, because it’s something I’m continually working on.

As small as this word may be, it is quite powerful. Removing it from your vocabulary will be like a breath of fresh air. You will be surprised how much more living you do in your life, when there is no other option then to just DO or NOT DO. This can work wonders in your professional and personal life, because we all have the innate power to attract anything we desire.

If you are intrigued by personal or business transformation, sign up to our mailing list for lots of tasty free tips. Need to come up with some feisty original web content? Check out my audio course and be on your way to communicating simply and authentically.

Andrea Sig

 

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Upcoming Events

How to Create Your Prosperity Shift’ – Webinar on May 13th at 12 pm PST, 3pm EST and 8pm GMT.

This is about life, work, living your dreams….the whole enchilada. Andrea’s guest Laura Leigh Clarke has some very efficient TOOLS and TECHNIQUES to help you create precisely what you want.

It all comes back to the same core. And she’s going to share precisely what that is. Click here to register for FREE!

Change Your Words, Change Your World’ – Workshop on May 30th

A one-day introductory workshop on how to shift from a fear-based reality to a joy-based one. If you need an excuse to get away for some ‘me’ time, this is it!

Workshop info (scroll down for the ‘Special Events’)

Places fill up quickly, email me at andrea@purplefeather.co.uk or call me at 07779 481807 to save your spot!

Leave a comment

Filed under Change Your Words Change Your World, Uncategorized