Tag Archives: online content

How Authentic Are Your Words?

Have you ever wondered what your words were really saying?  I know I’ve had my fair share of times when I’ve wondered how authentic I’m being.  Your words are power and they can change your world if you know how to connect with them. I learned how to surrender and the impossible suddenly became possible!  Ready to know what your words are saying?

It’s been a whirlwind of excitement around here!  I’m thrilled to share the video interview I did with Becky Walsh from Heal Your Life.  We talked about my video, ‘The Power of Words’ and how grace can be a part of our lives to bring things forward that we never thought possible; to open doors we thought were closed forever; and to embrace the best parts of human nature that we sometimes feel the need to hide.

We talked about recognizing the inner child within us all that carries around the burdens of society and the life events that hold us back and stop us from following our bliss.

 

 

In my book, Change Your Words, Change Your World, I’ll take you through how YOU can rewrite the path you’re on and change the script of your life.  There’s a power in your words that has yet to be tapped into and I can help you connect with the creative force of your words to evoke a rich, original and authentic life.

What does success mean to you?  What does a serene life mean to you?  Are you ready to Change Your Words to Change your World?

The moment I realized I was living by somebody else’s definition of success was such a huge eye opener.  I had what most consider a ‘successful career’ with all the bells and whistles yet I didn’t like who I was.  Thus begins the journey to discover my true, authentic self by following my heart, going within and listening to my own internal conversation; the words I had ignored or dismissed until then; the words I needed to hear.

After surrendering to grace and letting it carry me, change began to come forth through inspiration and goals that previously seemed out of reach were now reachable.  Taking the leap, surrendering to grace and embracing the raw power that fuels our words brings about the beautiful change in our worlds and lives.

What are your words saying?  Are your goals in reach?  Do you like who you are? Are you listening?  If you’ve answered ‘no’ to these questions, then it’s time for you to surrender!  Let me help you Change your Words so you can Change Your World!

All my Best!

Andrea

 

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I Can Do It!

Last Saturday, Andrea spoke at Hay House UK’s event I Can Do It!

We’d like to say a huge thank you to everyone who attended the event, as well as everyone who came along to the signing of Change Your Words, Change Your World.

It was wonderful connecting with you all and we hope to meet more of you at the next one!

Photos from the event are available on the Purplefeather Facebook page – take a look.

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Purplefeather Writing for the Web: Online Masterclass

Purplefeather created one of the most popular viral YouTube videos of all time – we’re experts at helping you get your message right.

Starting next week we’ll be running an online WordPowered Masterclass, split into 3 powerful sessions and delivered in 3 weekly instalments. These popular courses are delivered by Purplefeather’s experienced web training EXPERTS and will equip you with the tools you need to write optimised web copy that gets quantifiable results.

The start date for the next online course is Wednesday 19th September and we’re offering a 50% DISCOUNT off the normal price of £300 if you reserve your place this week.

So that’s truly amazing value – 3 sessions for £150!

You’ll learn about:-

  • Optimisation: How to write content that’s as appealing for search engines as it is for people.
  • Distilling the Message: Getting to the heart of your brand and learning to write ‘hot’ headlines and compelling calls to action.
  • Makeover Workshop: Hands-on interactive session where you can get practical help and feedback, working with your own content.

The online course runs for 3 weeks, with an hour-long session each week (6-7pm UK time). And if you’re pushed for time, you can listen to the recordings at your leisure. All you need is a phone and internet connection.

Register NOW for one of our few remaining places by emailing hello@purplefeather.co.uk

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Change Your World with Andrea Gardner

roaming gnomeWe have been overwhelmed with kind words about Change Your Words, Change Your World, and we want to do something fun with you.

As both a thank you and a collaboration, we invite you to get involved in our new photo project!

One of our favourite films is Amélie. Remember how she sent her Dad’s garden gnome all around the world, sending pictures home in front of world famous landmarks and tourist spots?

We want to create a collage of all the wonderful places in the world that Change Your Words, Change Your World has reached. Show us your changed world!

Big thanks to Anastasia for giving us the idea! Here’s another example of a similar project.

All you have to do is take a photo of your copy of Change Your Words, Change Your World in front of a landmark in your city and post it on Andrea’s Facebook wall, link it to Andrea on Twitter, or email it to hello@purplefeather.co.uk

We look forward to seeing your photos!

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The Power of Words 2: Change Your Words, Change Your World

After the phenomenal success of Purplefeather’s The Power of Words, we made this brand new video which to demonstrate how changing your words can change your world. It’s already been viewed by thousands and we need you to help us spread the word. If you haven’t seen it yet, give it a click, hit the favourite and subscribe buttons, and pass it along!

Andrea’s book, Change Your Words Change Your World, is also released very soon. Buy the book and learn how to radically shift your experience of life just by changing your inner conversations and the way you communicate. You can learn more about the book and preorder your copy or ebook at http://changeyourwords.co.uk.

You can also follow Purplefeather on Facebook and Twitter (@purplecontent), and watch the original Power of Words video on our YouTube Channel.

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Web Copywriting Tips – Tip #10

Web Copywriting TipsTip 10 – Update Content Regularly

Your website needs regular attention if it is to become your 24-hour salesperson. Updating content at least once a week (preferably 2 or 3 times) will keep your customers and the search engines interested. Google indexes web pages according to how often the content is refreshed.

This doesn’t have to mean a complete overhaul – sometimes a few tweaks will do the trick. If you have a blog or news section, add optimised articles as often as you can. If you proactively submit these as press releases too, bloggers and journalists will start to build ‘link juice’ for you… another way to improve your search engine rankings.

Thanks for reading

We hope these tips will help you construct compelling, original website content. If you don’t have the time or inclination to do this yourself, or need some help with your online marketing strategy, please contact Purplefeather on 0141 202 0637 or email hello@purplefeather.co.uk

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Web Copywriting Tips – Tip #9

Web Copywriting TipsTip 9 – Say Something New

Until a few years ago, British retailers Marks & Spencer were known for selling good quality knickers and slightly conservative clothes! We also knew they sold rather expensive food, though not many people could afford to buy it unless they were shopping for a special occasion. The TV ad changed all that.

Suddenly, it wasn’t just expensive chocolate pudding, it was ‘Marks and Spencer’s twice-baked melt-in-the-middle chocolate pudding, lovingly prepared from the finest fair trade cocoa beans etc etc,’ accompanied by saliva-inducing images. Once we’d all finished dribbling, a large number of us must have started planning how quickly we could get our hands on this heaven-sent nectar, regardless of the cost. Sales increased by 288% and the ads inspired a raft of copycat sales techniques.

What I’m trying to illustrate is the benefit of USPs. Marks and Spencer had always sold high quality food. What changed was the way they started telling people about it. The adverts appealed on multi-sensory levels. Simple attractive visuals, a softly spoken commentary and timely scheduling brought premium food to our attention whilst its environmental credentials appealed to our conscience.

Give some thought to your Unique Selling Points. What makes your product/service different from other suppliers in your market? Is it your delivery promise, your after-sales care or your 20 years of experience? Or is it the fact that every one of your tennis racquets is personally tested by a tennis pro before it leaves the factory?

Whatever sets your business apart from the crowd, make sure you tell people about it on your website. Make it honest and fun, then back it up with a guarantee and a customer testimonial. These are the trust-building techniques that will ensure your customers remember you and keep coming back. Free stuff works too…

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