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Copywriting

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Finding the exact words to tell a company’s story isn’t as easy as you may think and the copywriters who manage to do it successfully deserve a round of applause.

Visiting websites with bad copywriting can be cringeworthy as well as just plain boring!  Never-ending stories without a real ending, purpose statements, uninteresting paragraphs on product descriptions and yawning lists of statistics are a few other reasons you will ‘X’ out of a poorly-written website.

Website owners know that people who visit their sites want to see eye catching pages that grab their attention at the first glimpse.  The pages need to have captivating images and language to keep you wanting more from them. Unfortunately, only a handful of websites out there know how to effectively do this. Companies struggling with copywriting can learn a lot from intelligent copywriters. Below are a couple firms who deliver clever copywriting.

EAT 24 is known for their clever blog posts – I think their copy needs to be recognized too, as they are right on track with it.  Their homepage has these funny catchy phrase slider ads:

Do Dinner

Find Out

Funny copy which clearly describes their product.  If you think their smarts stop here, think again. It’s also on their job description tab, email subscription call-to-action and on their meta descriptions too.  They are doing everything in their power to make sure they are reaching all targeted areas.

You us

Eat24

HipChat takes more of an innovative approach to copywriting.  They wanted to provide companies and teams a chat service that was built for them and around them.  It is entertaining but still explains what their software does and how it will help you now and in the long run.  Love the banner on their home page:

hipchat

Those were good right? Now take a look at a few examples of bad copywriting. There are many companies out there that don’t know how to effectively write copy and they should really take notes from the ones above. Or get some training.

I found this site Blinkee and they offer blinking and glow in the dark products.  They have a black background and their wording is all in neon colors (to stand out). They’ve listed images to show their products and every picture is blinking and the images are too small. This site setup is very distracting and painful to look at with way too much going on. They need to focus on the selling aspect of their products more, not the flashing and blinking that their products do. With this setup I just want to hit the “X” button right away and close this site out.

Blinkee

I ran into this site Lingscars and just had to laugh at the whole set up. My eyes are criss crossed from the design they have going on here. Honestly, what were they thinking? They have flashing, blinking and moving images going on all over the page. The background has bright colors and in a paisley design. A crazy gimmick song plays when you first enter the page. Their purpose is to lease a car, but with all the other stuff they have going on, you totally miss the concept you’re too busy looking at the picture of him, odd ads and videos. So much for what they are actually trying to do, which is lease their cars, as I just want to remove this image from my mind!

lingscars

Bottom line, your copy shouldn’t take itself too seriously. To appeal to your customer, your web copy should be interesting while representing your brand in a witty or unique way.

Andrea Sig

 

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When did you last feel fully recharged?

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The only thing you really need to work on is your energy. I don’t just mean your physical energy levels which are affected by factors such as lifestyle and diet. What I’m talking about is your mental and spiritual energy.

What are the thoughts you’re holding about a certain situation? What story are you recounting in your head about yourself or another person? Holding onto negativity turns some of your thoughts into energy vampires. Of course, throughout the course of our lives we have all had experiences that were challenging and painful on a deep emotional level. These would be obvious sources of negative energy. And because your lazy brain is looking for shortcuts, it will bury them in your unconscious so you keep repeating the same old patterns day after day.

Your body, emotion, mind, energy and soul together form the whole person.  It is only by dealing with each part of the whole within the whole that we can have vital and energetic health.  Spirituality is the practice of love-based attitudes, practiced individually.  These attitudes can be shared with others but do not require organized grouping for their practice. Meditation, yoga and walking in natural surroundings are a few ways to get in touch with your spiritual side.

Mental energy starts with fueling our brains. The mind is one of the biggest contributors to energy levels. The benefits of having high levels of mental energy include happiness, confidence, focus, and increased willpower, motivation, and productivity. Motivate that lazy brain of yours! An example would be stimulating your mind with puzzles or mental challenges to avoid becoming bored and lethargic. Try something new like hypnotherapy if you feel stuck in a rut. Start being fully passionate about what you do with your life, whether you feel it right now or not. If you’re struggling to find your passion for what you do, get some coaching from me.

There are some things that can help both your mental and spiritual side at the same time. Remind yourself of the things you are grateful or thankful for in your life.  Surround yourself with AMAZING inspirational people. Take time each day to have fun; having fun stimulates your brain in a way that improves energy levels. Most importantly, be in the present moment, accept the situation you’re in and take the best action you can.

The end of the month is approaching very quickly, and it’s the last chance you’ll have to get in on the deal I’m offering on my coaching program.  It’s the perfect time for you to give yourself and your business the boost you’ve both been waiting for.

 

Andrea Sig

 

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Get your Mind Working for You

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When it’s time to get up and get moving for the day, it’s not just your body that needs to wake up, but your mind too. The mind is a crucial part of who we are. It’s super-powerful and has unlimited potential. It’s your portal to the future and when it’s on your side you can create and do anything you desire, just by tapping into how it was designed to work.

By keeping your mind sharp and fresh it will improve your attitude.  Provide you the proper means of figuring out a tough situation more effectively and make wiser choices.  Even with the keenest of minds, you can’t remember everything, so don’t beat yourself up when you forget something.  It happens to us all at one time or another!

Your mind loves to solve problems so give it a positive problem to solve.  By asking it to seek out memories from your past where you felt really loved you will shift your filter from fear to love which has the added benefit of bringing the emotions back to life in your body.  Taking this first step will help you gain control of your mind so you can turn your life around.

Make the change today and start getting your mind working for you.  Bring those dreams you have to life, make them happen.  When you’re in control you have the power.  If you don’t control your mind, it will toddle off on its own path and as you know, nothing good can come from that.  As George Bernard Shaw says, “Those who cannot change their minds cannot change anything.”

If you’ve lost a grasp on where you want your life or business to be heading, and you’re worried you’re falling deeper into the hole, don’t fret – I can help you refocus and get back some control. There’s no need to lose out on your dreams and the life you want to live.

This is the last month I’ll be offering you this deal on my One-on-One Coaching.  I will show you how to regain your confidence and live the life you were born to lead.  Places always fill up quickly so book now to save your spot!

With Love,

Andrea Sig

 

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DON’T Read This if You Want to Change

Did you know that the unconscious mind doesn’t recognize the word ‘don’t’? Every time you use it, your mind will skip it and go straight to the rest of your sentence. So when you say to your kids ‘Don’t run, you’ll fall over’, you’re actually giving them a command to run and fall, which makes it much more likely to happen. It might be more constructive to say ‘Run on the grass’ or ‘Watch where you’re going when you run.’ Think of the UK’s Drink Drive campaign ‘Don’t Drink and Drive.’ Surely it would make more sense to say ‘Stay Sober, Arrive Safe’?

Since your unconscious mind doesn’t process a negative, it’s important to be clear with the words you use, whether speaking to yourself or someone else. Instead of telling yourself what not to do, focus more on what to do. Think of new ways to phrase things by removing the negatives. I can’t think how many times I’ve been nervous in the past and repeatedly said to myself ‘Don’t mess this up’ then watched, horrified, as I did exactly that! If I’d known what I know now and concentrated instead on what I did want to happen, the result is likely to have been very different.

Making the transition to positive language and rephrasing how you speak to yourself and others will not only help your unconscious mind, but also your conscious mind! You’ll start thinking – and acting – more effectively. Where the head goes, your body follows.

Keen to know which words will specifically convert your web traffic into solid sales or enthusiastic inquiries? Take a look at my new coaching program.

Andrea Sig

 

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Upcoming Events

Change Your Words, Change Your World’ – Workshop on May 30th

A one-day introductory workshop on how to shift from a fear-based reality to a joy-based one. If you need an excuse to get away for some ‘me’ time, this is it!

Workshop info (scroll down for the ‘Special Events’)

Places fill up quickly, email me andrea@purplefeather.co.uk or call me at 07779 481807 to save your spot!

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Is Self-Sabotage keeping you trapped and feeling unhappy?

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None of us live a “perfect” life. Life is not meant to be perfect; it has it’s extreme highs and the lowest lows all on its own. We don’t need any internal help. There are times, though, that we tell ourselves we aren’t good enough, there is no way WE can do THAT, it’s impossible, no way. Why would we do that to ourselves when we spend so much energy fighting off these same remarks from the world? Self-sabotage is something so many of us have become accustomed to that we’ve grown numb against the pain.

On your daily walks, meditations, or coaching sessions you should cleanse yourself from these internal self-sabotaging ideas. We are creations that can do so much good for the world that we need to push away the negative, harmful ideas away from us and spread only good, hope, love and kindness. That is not to say that these thoughts won’t creep in from time to time even with the most diligent practice, but the more you practice the easier it will be to look into your own reflection standing tall feeling powerful and in control of your life.

I have created a FREE Video Training on the 3 symptoms of Self-Sabotage that are keeping you trapped and unhappy. Come on over and sign up now and get your Video Training or schedule a FREE Strategy Session with me. Visit: http://www.andreagardner.co.uk/.

You deserve to be happy, healthy, and loved by you first and foremost. Let me help you along your journey to becoming the best possible you that you can become. You deserve it!

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3 Realistic Steps to a Happy Ending

Some of the best stories are those that have never been told.

Example?

‘One day I’m going to…’ or ‘When I retire there’ll be enough time to…’

We all tell ourselves stories most of the time. They give us a handle on our world. One of my current favourites is: ‘When I’m fit enough I’ll be able to beat my husband at tennis.’ I’m recovering from an abdominal operation which makes walking to the end of the driveway a challenge. So even this sounds like an impossible dream right now. But it’s how I keep myself motivated to walk for 5 minutes extra every day.

And that’s a good thing while it remains an achievable goal which I’m gently committed to.

But what happens when the dream becomes pure fantasy and gets stored just out of reach on an inner shelf, alongside all the other dusty ‘if onlys’? It will soon start to take up valuable energy and taunt me into a vague sense of dissatisfaction.

The common thread that runs through these types of stories is the word ‘enough’. And it’s a word we tend to play fast and loose with. ‘When I get enough time, space, money, love, exercise…’ Whatever the commodity it feels like there’s not enough of it in the here and now.

And that’s sad. Because ‘enough’ is not a word that can ever be defined by a dictionary or even another person. It’s a quantity or quality that we need to determine ourselves.

Unless we change our relationship with the concept of enough we’ll keep pushing it out there ahead of us into never-never land.

So how do you rewrite the story you’re telling yourself and give it a happy ending?

I’ll be covering this topic in much more depth in a workshop I’ll be hosting at the Mind Body Spirit Festival in London’s Earl’s Court next Sunday, 25th May and I’d love to see you there. But if you can’t make it, here’s the summary:

1. Decide there is already enough of whatever it is you feel you’re lacking. You’re a child of the Universe! There will always be enough time, money, love and opportunity once you fully commit to something. But it will only ‘magically’ happen once you commit to it.

2. Take one step at a time. You’ve no doubt heard this before but breaking your happy ending into bite size chunks really helps avoid overwhelm. The steps can be as small as you like – remember you’re the storyteller.

When I was writing my first book, Change Your Words, Change Your World  I would imagine my first book signing in vivid detail. I’d tune into the excitement and energy around the event and picture queues of smiling people holding my book. Then I’d look backwards in time from that end point and ask my mind to describe all the necessary steps I’d taken to get there. Like finding an agent, a publisher, an editor. Writing a blurb. Creating an overall structure for the book and each chapter. And finally I would think about how many words I could realistically commit to writing every day. When you do this, start really small – even 100 words a day soon mounts up – because you can always scale up if you need to. The important thing is to make it easy on yourself.

3. Be your own best friend. Every time you hit a deadline/lifeline, throw a private party! Do a little victory dance in your living room. Give yourself a high five or a hug. Reward your genius with something that makes you happy. Appreciate and express thanks for all the ways in which you have – and are – enough. Within a very short time you’ll start to notice that the extra time, money, love and opportunities magically become available to you.

And that’s it. Three easy steps towards a happy ending. Thanks for staying with me and I hope it helps! As always I’d love to hear your stories…

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Click HERE for more info about the Mind Body Spirit Festival!

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Brand Storytelling

 

January is drawing to a close (how did it pass so quickly?), and with that comes National Storytelling Week. Organised by the Society for Storytelling and beginning tomorrow (26th January), it aims to promote what they describe as ‘the oldest art form in the world’.

It might be old, but by no means is it dated. In fact, we believe that storytelling is more relevant than ever. . .

Businesses tell stories because people remember them, and it’s a way of identifying emotionally with your customers.

Take the new Microsoft Internet Explorer ad. Aimed at the child of the 90s, the ad takes ‘Generation Y’ on a nostalgic trip down memory lane. Bowl hair cuts, check. Light up trainers, check. Cassette players and floppy disks, most certainly CHECK. The ad tells the story of its audience, and cleverly draws parallels with its own journey using the tagline “you grew up, so did we.”  The association between the viewer’s journey and the brand helps to create an emotional connection with the audience – an audience they are trying to win back from competitors Firefox and Google Chrome.

Will they do it? Only time will tell . . . but they’re going the right way about it.

Email hello@purplefeather.co.uk to find out how we can help you tell your brand story 

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